NATPE Names Matt Palmer Chief Marketing Officer

Exec will oversee marketing and branding initiatives in newly created position

Last Updated: September 10, 2015 @ 11:07 AM

The National Association of Television Program Executives has named Matt Palmer chief marketing officer, the professional organization announced Thursday.

Palmer will lead the organization’s global strategy and creative for marketing, branding, digital, research, public relations and strategic planning initiatives.

He has served in numerous senior strategic/brand marketing and business development roles across the entertainment and hospitality industries.

He has held roles at Demand Media, the Disney/ABC Cable Networks Group, Discovery Communications, Blue Man Group and Nickelodeon. Most recently he has served as an independent consultant.

“Matt’s extensive industry background and strategic competencies both in traditional and digital sectors make him a perfect fit for this newly created role,” said Rod Perth, NATPE’s President and CEO, in a statement.

“Quality content has never been in greater demand across multiple platforms and I am thrilled to join the premier organization that recognized early the importance of putting Content First,” said Palmer. “NATPE has long been at the forefront of setting the agenda for the issues confronting the industry and I am grateful to Rod, JP and the team for giving me this opportunity to help shape the messaging that is so crucial to NATPE’s future.”

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