NBC Surpasses $1 Billion in Ad Sales for Tokyo Olympics

”There’s less and less big places where people gather, but sports is one of those places,“ Mark Marshall, of NBCUniversal, says

NBC is well on its way to its goal of topping the $1.2 billion in advertising revenue from the 2016 Rio Olympics, announcing Tuesday that it has already crossed the $1 billion mark for next summer’s Games from Tokyo.

Executive vice president Dan Lovinger said Tuesday on a conference call with media that NBC is pacing well ahead of where they were four years, citing “double-digit” growth. The Olympics are eight months away, or 227 days to be exact. The Opening Ceremony for the Games of the XXXII Olympiad will take place on July 24, 2020.

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Tim Baysinger

TV reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays