Netflix Renews Pact with NBCU; Includes Streaming Rights to ‘The Office,’ ‘The Kardashians’

Deal also includes rights to films such as ” “Eternal Sunshine of the Spotless Mind” and “The Motorcycle Diaries”

Last Updated: July 13, 2011 @ 12:08 PM

A day after enraging subscribers by jacking up prices, Netflix offered streamers a little bit of sugar.

The company announced Wednesday that it has renewed its licensing agreement with NBCUniversal. 

Terms of the deal were not disclosed, but an announcement touting the news said it was a "multi-year" agreement. 

Netflix already offers a wide selection of NBC shows digitally, but the new pact will ensure that users will continue to be able to access series such as “The Office" and "30 Rock" as well as expands the service's streaming with titles not currently available.

Also read: Netflix Shakes Up Its Pricing — You'll Probably Pay More

Included are cable shows that have deep fan bases but lack critical appeal, such as "“Keeping Up with the Kardashians” and “Kimora: Life in the Fab Lane."

All future seasons of these shows will be available on Netflix on a one-season delay basis.

On the film front, as part of its deal with Universal, Netflix will get streaming access to titles such as  “Eternal Sunshine of the Spotless Mind” and “The Motorcycle Diaries.”

Netflix members also will get prior seasons of “Law and Order: SVU” and the recently axed sci-fi show “The Event.” And there will be a dollop of older television series such as "Leave it to Beaver,” “Adam 12” and “Crossing Jordan." 

Netflix has moved aggressively into the television space in recent years, racking up the number of shows it offers for streaming and leading some in the industry to fret that its true goal is to create an alternative to paid television. 

Earlier this year, the company secured rights to Fox series such as "Glee" and has expanded into offering original content, acquiring rights to the Kevin Spacey series "House of Cards." 

But some of its earlier partners have begun to push back. In recent months, Starz and Showtime have tightened the windows on when Netflix can stream series such as "Camelot" and "The Tudors."

The content buying spree has purportedly been pricey, but Netflix maintains that it will pay for the new shows it acquires rights to by gradually moving customers away from its mail service. Tuesday's news that the company was restructuring its rates seemed a step in the direction toward Netflix's digital future and away from its physical past. Under the new system, customers who want both unlimited streaming and DVDs by mail will have to subscribe to two separate plans.

Customers, needless to say, were less than thrilled by the new system. Perhaps an episode of "Kimora" will help the sting subside.