“Iron Man 2” fans just got thrown some more fresh meat with the launch of a website promoting “Stark Expo 2010.”
The site, which promises "Better Living Through Technology," has all the trappings of a traditional corporate page for a “Stark Industries International Technology Exhibition” supposedly set for May 7 in Flushing Meadows, New York.
There’s bombastic music, slick commercials and a photo gallery — even a flashback Stark Expo 1974 video, featuring “Mad Men’s” John Slattery as Howard Stark, Tony Stark’s father and company founder.
“Iron Man” came out in 2008 in a relatively low-key fashion, compared to the hype for the sequel. But with the first film having made over $500 million in worldwide box office, Marvel Studios and Paramount aren’t missing a single opportunity this time round.
Star Robert Downey Jr. and director Jon Favreau kicked things off with a sneak peek of the film at Comic-Con last summer, followed by a constant release of posters and multiple trailers, including the latest one debuting in full on Jimmy Kimmel just after the Oscars (along with Downey Jr.) and a short time later on “American Idol.”
And the volume got cranked up a notch when it was announced that AC/DC would be providing the film’s soundtrack. That album, full of 15 of the Australian rocker’s greatest hits, goes on sale on April 19.
“Iron Man 2” hits the big screen on May 7.