Newsmax Ratings Down 55% Since Mid-November – But Still Double Pre-Election Viewership

The declines are even larger in the advertiser-coveted age demographic of 25 to 54

Newsmax got a lot of attention after it started seeing a post-2020 election viewership spike, but that uptick seems to be over — though it still boasts an audience that’s more than double what it was prior to the November election and the flight of right-wing viewers from staples like Fox News.

Since the week of Nov. 16, 2020, Newsmax has lost more than 55% of its total viewership, according to Nielsen Media Research ratings data, and more than 60% of its total-day and primetime audience in the key news demographic of ages 25 to 54.

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Lindsey Ellefson

Lindsey Ellefson

Media reporter • lindsey.ellefson@thewrap.com • Twitter: @ellefs0n