The 2017 Oscars slipped 4 percent from 2016 to an average of 32.9 million total viewers. The good news is that the year’s biggest non-sports TV special avoided its all-time low of 32 million by about 900,000 overall audience members.
What’s not good is that the 89th Academy Awards fell 12.5 percent year over year in the important 18-49 broadcast demographic, posting a 9.1 rating versus 2016’s 10.4.
Last year’s Chris Rock-hosted Oscars grabbed 34.3 million total viewers, which was down 6.3 percent from 2015. The prior-year demo number was 3.7 percent less than when Neil Patrick Harris gave it a go. Jimmy Kimmel emceed the event last night, which will forever be remembered for the Warren Beatty-Faye Dunaway-PricewaterhouseCoopers Best Picture flub.
For those who prefer fashion to film, Part 3 of Sunday’s red carpet pre-show (8-8:30 p.m.) received 20.9 million total viewers.
Finally, according to Nielsen Social, a total of 8.4 million people generated 22.1 million Facebook and Twitter interactions during the actual awards show telecast on ABC.