The 2017 Oscars slipped 4 percent from 2016 to an average of 32.9 million total viewers. The good news is that the year’s biggest non-sports TV special avoided its all-time low of 32 million by about 900,000 overall audience members.
What’s not good is that the 89th Academy Awards fell 12.5 percent year over year in the important 18-49 broadcast demographic, posting a 9.1 rating versus 2016’s 10.4.
Last year’s Chris Rock-hosted Oscars grabbed 34.3 million total viewers, which was down 6.3 percent from 2015. The prior-year demo number was 3.7 percent less than when Neil Patrick Harris gave it a go. Jimmy Kimmel emceed the event last night, which will forever be remembered for the Warren Beatty-Faye Dunaway-PricewaterhouseCoopers Best Picture flub.
For those who prefer fashion to film, Part 3 of Sunday’s red carpet pre-show (8-8:30 p.m.) received 20.9 million total viewers.
Finally, according to Nielsen Social, a total of 8.4 million people generated 22.1 million Facebook and Twitter interactions during the actual awards show telecast on ABC.
Read the earlier 2017 Academy Awards household numbers here. Find out how the rest of broadcast performed in primetime via this link. Oh, and if you care who actually won the awards, click here.