Rachel Mad-Dough: Is MSNBC Host Worth $30 Million a Year Without a Nightly Show?

Industry insiders say MSNBC is taking a ”gamble,“ but agree the star primetime host is worth the network’s money

In signing Rachel Maddow to a new deal, MSNBC is effectively paying its biggest primetime star more money to work less. But industry insiders say that Maddow may still be worth an annual salary of $30 million through the 2024 election, as the Daily Beast reported Wednesday, even though she plans to step down from her nightly show for weekly appearances and other special programming

“They’re really taking a gamble there,” said Jeffrey Sconce, a professor in Northwestern University’s Screen Cultures program. “I’m kind of surprised that they are willing to pay that much to go from five nights a week to once a week.”

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Lindsey Ellefson

Media reporter • lindsey.ellefson@thewrap.com • Twitter: @ellefs0n