Relativity Media’s Zoe Fairbourn will replace Executve Vice President of Promotions and Integrated Marketing Lance Still at the The Weinstein Company, the studio announced Tuesday.
Still has vacated the position for a senior ad sales role at A&E Networks, TheWrap has learned.
Fairbourn will oversee global promotions, branded entertainment and corporate sponsorship among other duties, reporting directly to Harvey and Bob Weinstein, as well as to President and COO David Glasser.
“We are very excited for Lance in her new endeavors, but are thrilled to have Zoe bringing her strengths and creative talents to TWC,” Glasser said in a statement.
“Zoe’s background with studios, agencies and corporations will be a huge asset to TWC in continuing to integrate global brands with our properties in film, television, publishing and home entertainment.”
At Relativity, Fairbourn served as Executive Vice President of Strategic Partnerships. She has also served in the advertising department at WME.