Sacha Baron Cohen Forms Production Co.

“Da Ali G” and “Borat” star launches Four By Two Films.

Last Updated: November 6, 2009 @ 6:10 AM

After making movies out of all three characters he created for "Da Ali G Show," Sacha Baron Cohen has created a production company to generate scripted comic vehicles for himself.

Baron Cohen has formed Four By Two Films, and has gotten his production shingle off to a rousing start with a spec pitch auction that saw Columbia Pictures spend seven-figures to beat out two other studios for an untitled vehicle for him.

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