SAG-AFTRA, Advertisers Extend Commercials Contract For Week

The two sides have been negotiating a new deal since Feb. 14

Negotiators for SAG-AFTRA and the advertising industry have agreed to extend for one week the current commercials contracts, the two sides announced Tuesday.

The Screen Actors Guild television recorded commercials agreement and AFTRA's radio recorded commercials agreement, which cover an estimated $1 billion in work, were both set to expire March 31. Under the extension, the agreements will remain in effect through April 7.

Also read: Contract Time Is Coming: Now, What About That Combined SAG-AFTRA Clout?

The advertisers and SAG-AFTRA began negotiations for successor agreements to the commercials contracts on Feb. 14 in New York and quickly instituted a news blackout, so the status of the talks is unclear.

The talks with the American Association of Advertising Agencies and the Association of National Advertisers will be the first major negotiations for the newly merged SAG and the  American Federation of Television and Radio Artists.