San Francisco Chronicle to Go Glossy

Paper looks to attract new readers, advertisers.

Last Updated: November 5, 2009 @ 7:14 AM

With its circulation falling faster than any other major U.S. newspaper’s, the San Francisco Chronicle is determined to set the pace in a flashier way: It’s about to become the first general-interest daily to print its editions on high-quality glossy paper.

The new look, scheduled to debut in Monday’s newspaper, is part of the Chronicle’s effort to create a more visually appealing newspaper as more readers turn to the Internet for free information and entertainment.

Read more from the Associated Press.