San Francisco Chronicle to Go Glossy

Paper looks to attract new readers, advertisers.

With its circulation falling faster than any other major U.S. newspaper’s, the San Francisco Chronicle is determined to set the pace in a flashier way: It’s about to become the first general-interest daily to print its editions on high-quality glossy paper.

The new look, scheduled to debut in Monday’s newspaper, is part of the Chronicle’s effort to create a more visually appealing newspaper as more readers turn to the Internet for free information and entertainment.

Read more from the Associated Press.