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Seth Rogen’s Hilarity for Charity Partners With Funny or Die to Live-Stream Event (Exclusive)

Bill Hader, Kyle Kinane, Al Madrigal, Ron Funches and Justin Willman also join star studded lineup of annual fundraiser for Alzheimer’s research and support

Hilarity for Charity (HFC), an annual fundraiser started by Seth Rogen and his wife, Lauren Miller Rogen, is partnering with Funny or Die (FOD) to live stream the event to the public for the first time ever, TheWrap has learned.

Bill Hader, Kyle Kinane, Al Madrigal, Ron Funches and Justin Willman will join previously announced guests like Seth Rogen, James Franco, Miley Cyrus, and pop rock band HAIM as performers at HFC’s fourth annual variety show, with this year’s theme being James Franco‘s bar mitzvah.

Fans will be able to watch the event live on the free go90app available through the App Store or Google Play. Simply search “Funny or Die” to begin viewing the event live. The event will begin live streaming on Oct. 17 at 8 p.m. PT.

Rogen and Miller Rogen established the Hilarity for Charity Fund in 2012 as part of the Alzheimer’s Association, through which monies are raised to help families struggling with Alzheimer’s care, increase support groups nationwide and fund research. Since its inception, HFC has raised $2.5 million to support these efforts.

Past musical guests have included The Backstreet Boys, Bell Biv Devoe, Bruno Mars and Mayer Hawthorne.

HFC has also attracted some of Hollywood’s biggest stars, with performances and appearances by Judd Apatow, Aziz Ansari, Jack Black, Ty Burrell, Joseph Gordon-Levitt, Kevin Hart, Samuel L. Jackson, Nick Kroll, Leslie Mann, Paul Rudd, Sarah Silverman and many more.