<?xml version="1.0" encoding="utf-8"?>
<?xml-stylesheet type="text/xsl" href="https://www.thewrap.com/msm-sitemap.xsl"?>
<urlset xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:n="http://www.google.com/schemas/sitemap-news/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1" xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9 http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd"><url><loc>https://www.thewrap.com/creative-content/movies/thrash-review-netflix-tommy-wirkola/</loc><lastmod>2026-04-10T01:30:35+00:00</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url><url><loc>https://www.thewrap.com/creative-content/movies/bafta-board-apologizes-sinners-n-word-bbc-next-steps/</loc><lastmod>2026-04-10T13:06:58+00:00</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url><url><loc>https://www.thewrap.com/industry-news/business/issa-rae-dhar-mann-creators-hollywood-future/</loc><lastmod>2026-04-10T13:58:58+00:00</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url><url><loc>https://www.thewrap.com/industry-news/business/issa-rae-hollywood-creator-identity-crisis-dei-rollbacks/</loc><lastmod>2026-04-10T13:39:36+00:00</lastmod><changefreq>monthly</changefreq><priority>0.7</priority><video:video><video:thumbnail_loc>https://img.connatix.com/7e68b233-cbba-40e8-a105-42dd7cddeb42/1_th.jpg</video:thumbnail_loc><video:title>Paving the Way: Creators in Hollywood with Issa Rae | Creators x Hollywood</video:title><video:description>Issa Rae reflects on her journey from YouTube trailblazer to one of Hollywood’s most influential showrunners and producers, and how her path helped pave the way for a new generation of creators entering the entertainment industry.</video:description><video:player_loc>https://vid.connatix.com/7e68b233-cbba-40e8-a105-42dd7cddeb42/mmid-0510e63e-2ade-9630-7c0b-b19bc5a85768/1080_h264.mp4</video:player_loc><video:duration>1674</video:duration><video:tag>Awkward Black Girl</video:tag><video:tag>Creator Summit</video:tag><video:tag>Freemium</video:tag><video:tag>Insecure</video:tag><video:tag>Issa Rae</video:tag><video:tag>WrapPRO</video:tag></video:video></url><url><loc>https://www.thewrap.com/industry-news/business/creator-business-hollywood-brad-haugen-dunia-mcneily-kudzi-chikumbu-panel-interview/</loc><lastmod>2026-04-10T13:31:57+00:00</lastmod><changefreq>monthly</changefreq><priority>0.7</priority><video:video><video:thumbnail_loc>https://img.connatix.com/7db8df21-b153-4f54-8d2b-a1ec54c1117a/1_th.jpg</video:thumbnail_loc><video:title>Inside the Business of the Creator Economy | Creators x Hollywood</video:title><video:description>In this conversation, top executives across representation, legal, studio development and streaming platforms explore how creator IP is being packaged, financed and scaled. What makes a creator ready for Hollywood? How are traditional models evolving? And what does a smart, sustainable deal look like in today’s market? A candid look at the infrastructure powering the next era of entertainment. </video:description><video:player_loc>https://vid.connatix.com/7db8df21-b153-4f54-8d2b-a1ec54c1117a/mmid-8fee83f8-3969-978c-22f1-f6e1bf803f87/1080_h264.mp4</video:player_loc><video:duration>2378</video:duration><video:tag>3 Arts Entertainment</video:tag><video:tag>Brad Haugen</video:tag><video:tag>creator economy</video:tag><video:tag>Creators</video:tag><video:tag>Dunia McNeily</video:tag><video:tag>Freemium</video:tag><video:tag>Kudzi Chikumbu</video:tag><video:tag>Lionsgate</video:tag><video:tag>Tubi</video:tag><video:tag>WrapPRO</video:tag></video:video></url><url><loc>https://www.thewrap.com/culture-lifestyle/sports/nfl-partnerships-content-creator-hollywood-access/</loc><lastmod>2026-04-10T13:35:14+00:00</lastmod><changefreq>monthly</changefreq><priority>0.7</priority><video:video><video:thumbnail_loc>https://img.connatix.com/f2f1cc2b-7910-47f4-bf81-941ddf410a87/3_th.jpg</video:thumbnail_loc><video:title>The New Playmakers: Creators Shaping the Future of Sports Fandoms | Creators x Hollywood</video:title><video:description>Creators aren’t just entertainers. They’re cultural engines shaping how audiences engage with media, brands and live experiences. Adam W and Ross Smith have built massive global followings through comedy that travels across platforms and generations. Joined by the NFL, this conversation explores how creators and legacy brands are partnering to reach younger audiences, amplify cultural moments and turn viral content into lasting collaborations.</video:description><video:player_loc>https://vid.connatix.com/f2f1cc2b-7910-47f4-bf81-941ddf410a87/mmid-a034191d-3247-273d-2b88-70cbcf8c6779/1080_h264.mp4</video:player_loc><video:duration>2326</video:duration><video:tag>Creator Summit</video:tag><video:tag>Creators x Hollywood</video:tag><video:tag>Freemium</video:tag><video:tag>nfl</video:tag><video:tag>WrapPRO</video:tag></video:video></url><url><loc>https://www.thewrap.com/media-platforms/journalism/cnn-promotes-alex-maccallum-chief-operating-officer/</loc><lastmod>2026-04-10T13:48:04+00:00</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url><url><loc>https://www.thewrap.com/creative-content/tv-shows/jimmy-kimmel-zendaya-reason-no-one-knows-euphoria-future-tom-holland/</loc><lastmod>2026-04-10T13:50:49+00:00</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url><url><loc>https://www.thewrap.com/creative-content/tv-shows/welcome-to-wrexham-renewed-through-2029-fx-hulu/</loc><lastmod>2026-04-10T01:49:24+00:00</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url><url><loc>https://www.thewrap.com/industry-news/awards/independent-spirit-awards-dates-2027-2028/</loc><lastmod>2026-04-10T14:27:53+00:00</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url><url><loc>https://www.thewrap.com/industry-news/business/youtube-premium-price-increase-when-2026/</loc><lastmod>2026-04-10T14:40:20+00:00</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url><url><loc>https://www.thewrap.com/industry-news/business/web-comics-creators-adaptations-hollywood/</loc><lastmod>2026-04-10T14:04:52+00:00</lastmod><changefreq>monthly</changefreq><priority>0.7</priority><video:video><video:thumbnail_loc>https://img.connatix.com/7bbad95c-3820-4703-aa1d-e155896f10f4/1_th.jpg</video:thumbnail_loc><video:title>How Creators are Building Multimedia Universes presented by WEBTOON | Creators x Hollywood</video:title><video:description>Join WEBTOON for a panel discussion exploring how creators are building modern franchises, cultivating fandoms online, and then expanding their influence and narrative universes across formats. This discussion will unpack why webcomics are a staple of Gen Z entertainment, how the format is fueling new hit IP for global streamers, and the IP &amp; Creator Ecosystem that differentiates WEBTOON’s Creator Economy. Panelists will explore how creators craft stories that resonate with global audiences and scale into immersive universes in film/TV, books, gaming, and beyond. </video:description><video:player_loc>https://vid.connatix.com/7bbad95c-3820-4703-aa1d-e155896f10f4/mmid-bdd91407-8760-25b1-9be8-4cb367fbc101/1080_h264.mp4</video:player_loc><video:duration>1945</video:duration><video:tag>Creator Summit</video:tag><video:tag>Creators x Hollywood</video:tag><video:tag>Freemium</video:tag><video:tag>Webtoon</video:tag><video:tag>WrapPRO</video:tag></video:video></url></urlset>
