Grupo Prisa, Spain’s biggest media company, is planning an assault on the U.S. Hispanic media market, signalling that a stake in a Spanish-language broadcasting startup will be the first of several moves to challenge the dominance of Univision and Telemundo.
After taking a 12 percent stake last week in V-me Media, a 2-year-old broadcaster reaching 70 percent of U.S. Hispanic homes, Prisa was looking for “the best partners and the best assets” in the radio industry, chairman Manuel Polanco said.
