Spain’s Prisa Eyes U.S. Hispanic Market

Aims to challenge Telemundo, Univision.

Last Updated: October 26, 2009 @ 5:00 PM

Grupo Prisa, Spain’s biggest media company, is planning an assault on the U.S. Hispanic media market, signalling that a stake in a Spanish-language broadcasting startup will be the first of several moves to challenge the dominance of Univision and Telemundo.

After taking a 12 percent stake last week in V-me Media, a 2-year-old broadcaster reaching 70 percent of U.S. Hispanic homes, Prisa was looking for “the best partners and the best assets” in the radio industry, chairman Manuel Polanco said.

Read more in the Financial Times.