Universal Studios has named Stephanie Sperber president of Universal Partnerships and Licensing.
Universal Pictures chairman Adam Fogelson and co-chairman Donna Langley announced the appointment Tuesday.
“Stephanie’s highly creative approach to working with our partners and licensees has amounted to significant revenue and marketing support for Universal,” Fogelson said in a statement.
Sperber has been executive VP of the division since it was created last year by merging the studio’s retail-focused Consumer Products Group with the division known as Universal Studios Partnerships. Before that, she had been executive VP of Universal Studios Partnerships since 2005.
Under Sperber’s leadership, UP&L has secured innovative promotions, licensing agreements and corporate alliances across all divisions of Universal Studios with the likes of American Express, Burger King, Kellogg’s, Cartier, Xerox, Sharp, Coca-Cola, Best Buy, Toyota, Volkswagen and Hallmark.
UP&L offers a single point of entry for global brands looking to access Universal content and platforms, including theatrical promotions, product placement, traditional and digital licensing of current and library titles, retail promotions and long-term strategic partnerships.