If you want a bellwether of how the economy is going, look at the sponsorship announcement of the 2010 Sundance Film Festival.
The top tier of "presenting sponsors" remains intact — Entertainment Weekly, HP and Honda — though the Sundance Channel (last year listed as a "group partner") has been bumped up to the highest level.
It’s on the second level, the "leadership sponsors," where there’s a major change. American Express, DirecTV and Microsoft are all back. But YouTube/Google is gone, and Delta Airlines has left — to be replaced by Southwest Airlines.