The Force is strong with “Star Wars” instant video sales on Amazon, as purchases have spiked 400 percent from before tickets even went on sale for “The Force Awakens,” opening next Friday.
Amazon Video offers the six previous movies in a digital bundle for $89.99, which includes extras such as cast interviews, trailers and deleted scenes. According to Amazon, “Comparing the week before tickets went on sale (10/11 week) to last week (11/29 week), there has been more than a 400 percent increase in purchasing the bundle on Amazon Video.”
The week tickets went on sale in October, 300 percent more people purchased and downloaded the bundle compared to the week before. And during Thanksgiving week, “there was more than a 550 percent increase in sales of the digital bundle on Amazon Video, compared to the week ahead of tickets going on sale (10/11) week.”
Amazon also stated that the online shopping platform has seen a stronger interest in “Star Wars” products in the past weeks.
“As of late, the LEGO Star Wars Luke Skywalker Building Kit, Star Wars X Wing Miniatures Game, and LEGO Star Wars First Order Transporter Building kit are some of the most popular ‘Star Wars’ toys on Amazon.com,” the company said. Amazon customers can also enjoy up to 60 percent off certain ‘Star Wars’ items on Dec. 15.
The complete “Star Wars” saga made its digital debut in April 2015, where consumers can view all six Episodes via the Amazon Video app on TVs, mobile devices of online.
“Star Wars: Episode VII – The Force Awakens” will be available for pre-order at Amazon Video starting Dec. 18, the same day as its premiere.