“Star Wars” fans dying to buy pre-sale tickets to “The Force Awakens” are exactly what you’d expect: male, between 18 and 49 years old and impatient.
Movio Media announced Friday that about 70 percent of the fans who flocked to ticketing websites like Fandango and MovieTickets to buy advanced tickets were male, with their average age of 34.
More than 67 percent of the audience that Movio tracks tend to go within release week, with most attending opening night.
“As expected, ‘Star Wars: The Force Awakens’ has generated unprecedented pre-sales activity,” says Movio Co-Founder and Chief Executive Will Palmer.
“This is an avid opening weekend audience with approximately 67 percent attending films during opening weekend, spending 2.6 times more than the typical U.S. moviegoer,” he said.
Movio Media aggregates real-time transactional and behavioral movie-going data of 19 million ticket-buying consumers to provide film distributors and studios market information, audience insights and campaign solutions.
Tickets for the film went on sale Monday night and have since broken a number of pre-sale records, grossing over $6.5 million for IMAX screenings alone. AMC reported that it had sold out more than 1,000 screenings in less than 12 hours.