Just How Much Did ‘Stranger Things’ Boost Demand for Kate Bush? | Charts

The use of her 1985 hit ”Running Up That Hill“ in the new season of the Netflix series has given the singer a pop culture boost that has its limits

If you have listened to nothing but “Running Up That Hill” since the fourth season of Netflix’s “Stranger Things” debuted, you’re just like tens of millions of other people. The 1985 song, which is featured in the fourth episode of the season, has surged to the top of Spotify’s charts since the season was released, has gone viral on TikTok and is making an entirely new generation of music lovers fall in love with British singer-songwriter Kate Bush. 

It also doesn’t show any sign of slowing down, according to Parrot Analytics’ talent demand tool, which measures the demand for any notable talent in the arts, entertainment, sports, media and creator spaces via consumer research, streaming, downloads and social media, among other consumer engagement. 

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Parrot Analytics

Parrot Analytics is the industry leader in global audience demand measurement. The company measures global supply and demand for entertainment, capturing over 2 billion audiences expressing demand for content and talent in over 100 languages, across all platforms, in 200+ countries. Parrot Analytics' partners use this knowledge to help better understand global supply and demand across all platforms to value content and talent, drive better production, distribution, acquisition and marketing decisions, as well as increase D2C growth and retention. For more information, see www.parrotanalytics.com.