Despite the continued popularity of digital download stores like iTunes, most consumers still get their home entertainment via DVD and Blu-ray Disc purchases and rentals.
A new report from The NPD Group has found that 88% of consumer dollars are spent buying or renting discs, while only 9 percent is spent on video-on-demand and 3 percent on digital downloads and online streaming.
U.S. home video consumers spent an average of $25 per month on all types of home entertainment, according to the study. Most of the money was spent on DVD purchases (63 percent), some on Blu-ray purchases (7 percent) and 18 percent on rentals of the two from retail stores and subscription services like Netflix.
NPD also found that many consumers are still not watching full-length movies online: only 9 percent with home Internet connections streamed movies online in the past three months - up only 5 percent from last year.
"While many in the home video industry worry that digital consumers might walk away from packaged media, that hasn't happened yet," Russ Crupnick, entertainment industry analyst for NPD, said in a statement. "Discs are still and by far the dominant way Americans enjoy home video."
The NPD study was conducted online and is based on more than 11,000 completed responses from U.S. consumers.