San Francisco welcomed stars, athletes and football fans with open arms -- and open bars -- in the days leading up to Super Bowl 50.
Ryan Reynolds visits the SiriusXM set at Super Bowl 50 Radio Row at the Moscone Center.
New England Patriots star and famous party rocker Rob Gronkowski flexes his muscles at the ESPN The Party, on Friday, Feb. 5, at the Fort Mason Center in San Francisco on Feb. 5.
Liam Hemsworth, Bill Pullman, Jeff Goldblum and A. J. Calloway visit the SiriusXM set at Super Bowl 50 Radio Row.
Jamie Foxx went for spin in the Special Edition Mercedes-Benz G550 in celebration of Super Bowl 50.
Houston Texans star J.J. Watt was among the stars at the Bleacher Ball at Mezzanine presented by go9.
Former Denver Broncos QB and current ESPN college football analyst Tim Tebow attends the network's bash.
New York Giants running back Rashad Jennings, Jacksonville Jaguars tight end Julius Thomas and "American Idol" alum Jordin Sparks dance with winners of Verizons Minute 50 campaign.
As always, Bud Light was a strong presence throughout the weekend
Liam Hemsworth at Sirius Radio during Super Bowl 50.
Swizz Beatz spinning at the Kola House Celebration at Pier 70 during Super Bowl Weekend.
"Twilight" actress Ashley Greene mingled with athletes at ESPN The Party.
Arizona Cardinals defensive end Calais Campbell went from playing in the Pro Bowl last weekend to attending the celebrating at ESPN the Party.
Avid sports fan Alyssa Milano arriving at the the Bleacher Ball at Mezzanine presented by go9 on Feb 5.
Ludacris performed during EA SPORTS Madden Bowl XXII on Feb. 4.
"People vs. O.J. Simpson" star Cuba Gooding Jr. was surrounded by bunnies at the Playboy Party, soon after the brand launched its newly redesigned magazine.
50 Cent served his own EFFEN vodka brand at the Playboy Party, with bottle service delivered by four Playmates in gold Bunny Costumes.
Pharrell Williams performed at the Pepsi Rookie Of The Year Awards at Pier 70 on Feb. 5.
Having posed with kittens for ESPN the Magazine in 2014, Rob Gronkowski got friendly with famous feline, Grumpy Cat at Sirius.
Super sports agent Leigh Steinberg (with Nicole Fisher) hosted his annual Super Bowl Party on Feb. 6.
ESPN analyst Jesse Palmer with Tampa Bay Buccaneers quarterback, Jameis Winston, recipient of the the 2015 Pepsi Rookie of the Year Award, pose on the Blue Carpet at the 2015 Pepsi Rookie of the Year Award Ceremony at Pepsi Super Friday Night at Pier 70.
Travis Scott, Elle King and Avicii ring in the Super Bowl at the Rolling Stone party.
DJ Diplo performs during the New Era Super Bowl Party at The Battery on Feb. 6
David Arquette schmoozing at the Maxim Magazine and Bootsy Bellows Super Bowl Party.
Lil Wayne brought the house -- and the island down -- at the Maxim Bootsy Bellows Super Bowl Party.
Dan Williams, defensive tackle for the Oakland Raiders, mingled with Playmates at the Super Bowl 50 Playboy Party.
After saving the day for the New England Patriots last year, Malcolm Butler was in party mode for the New Era Gold Rush event on Feb. 6
