Super Bowl LII: Eagles Win Slips 2.8 Percent in Early Ratings From Last Year

Sunday is off 4.6 percent from the record set in 2015, when the big game was last on NBC

Tom Brady in Super Bowl LII

Super Bowl LII was an instant classic, and the earliest Nielsen numbers pretty much back that up. The Philadelphia Eagles’ landmark victory over the New England Patriots scored a 47.4 overnight rating/70 share in the 56 metered markets.

While that’s a gaudy return, the very preliminary rating is down 2.8 percent from last year’s big game.

All-told, last year’s Patriots comeback win on Fox earned 111.317 million total viewers and a 37.1 rating among adults 18-49. That game recorded a 48.8 household rating among those aforementioned 56 metered markets, which get reported hours earlier than the overall audience count comes in.

In 2015, NBC posted an all-time-high 114.442 million total viewers with a 39.1 key demo rating. The metered market rating for that game was a 49.7. Those records still stand.

Super Bowl LII’s overnight rating ranks ninth among all Super Bowls and is the third best of the 19 NBC has televised.

Yesterday’s game peaked with a 52.2/74 rating during the fourth quarter.

It is important to remember here that this season’s overall NFL ratings were down quite a bit year over year. Final numbers for Sunday’s game will be available later on Monday.

Here are the Top 10 metered markets for Super Bowl LII:
1. Buffalo, 56.4/78
2. Philadelphia, 56.2/81
3. Boston, 55.9/81
4 (tie). Minneapolis-St. Paul, 54.9/82
4 (tie). Pittsburgh, 54.9/73
6. Norfolk, 53.9/73
7. New Orleans, 53.0/72
8. Providence, 52.5/77
9. Milwaukee, 52.3/73
10 (tie). Seattle, 52.2/79
10 (tie). Kansas City, 52.2/73

Read all about the on-field action here.