Two days after the watchdog group the Parents Television Council called for a boycott of Taco Bell for advertising during MTV's teen show "Skins," the fast food comapny has decided to pull its ads.
The development Thursday came as the group also asked for a federal investigation of whether the show violates laws against child pornography and exploitation.
The group cited a New York Times report that said MTV executives were themselves concerned about violating child pornography laws and ordered producers to tone down the show.
Taco Bell said in a statement Thursday it had moved its MTV ads.
"We advertise on a variety of MTV programs that reach our core demographic of 18 to 34 year olds, which included the premiere episode of 'Skins,'" the company said. "Upon further review, we’ve decided that the show is not a fit for our brand and have moved our advertising to other MTV programming."
The PTC, which last week called "Skins" "the most dangerous program ever" for children, said the show depicted sexual content involving cast members as young as 15 and that its premiere episode included 42 depictions or references to drugs and alcohol.
The group said it wrote Thursday to the heads of the U.S. Senate and House Judiciary Committees, copying Attorney General Eric Holder and Federal Communications Committee Chairman Julius Genachowski.
MTV did not immediately respond to a request for comment Thursday. In an interview last week with TVSquad, the show's cast said it could open a dialogue between teens and parents: