Is Radio Dead? Don’t Touch That Dial! – Part 2 (Guest Blog)
Thanks to new technologies, advertisers have a wide range of choices. But despite the rush to digital, terrestrial radio is still going strong
Gil Moran
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Is Radio Dead? Don’t Touch That Dial! – Part 1 (Guest Blog)
Thanks to new technologies, advertisers have a wide range of choices. But despite the rush to digital, terrestrial radio is still going strong
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Fantasy Sports: Fleeting Folly or Fabulous Gold Mine? – Part 4 (Guest Blog)
Will the appeal of Fantasy Sports and eSports endure the test of time as companies and online leagues struggle to win the acceptance (and the dollars) of this challenging, yet growing segment, of attention deficit consumers?
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Sports Survey – Digital Engagement and the Digital Response: Have It YOUR Way? – Part 3 (Guest Blog)
With the advent of hundreds of new channels to access content, is it possible to have too much choice? Is having too many options a bad thing or can entertainment really be had YOUR way?
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Sports and the ‘Millennial Problem': Is It Game Over? – Part 2 (Guest Blog)
Fewer and fewer Millennials are tuning in to watch the sporting events they grew up with. With drop offs in viewership this steep, a renewed sense of urgency has struck at the hearts of network execs, league owners and advertisers.
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Video Search: What TV Giants Are Afraid Of (Guest Blog)
The inevitable march of consolidated video search technology pits traditional television conglomerates against consumers
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Why Video Search Is the New Iron Throne (Guest Blog)
Google and Siri dominate text- and voice-based search, but no one owns their video equivalent — yet
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Why the Expedia of TV Will Be Worth Billions (Guest Blog)
The first firm to help you figure out where your favorite shows are airing and streaming stands to make a mint
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Can Traditional Media Companies Get a Slice of the eSports Pie? (Guest Blog)
Opportunities to make money — and reach millennials — grow as the competitive video gaming business balloons
