Entrepreneur firebrand heads to Vegas next week to pitch studio heads and exhibitors about his plan for streaming movies on day of theatrical release
Consumers are just about the only ones who like the idea of streaming new movies at home for $50 on day of theatrical release
Greenstein will assume the role previously held by Jeff Blake
Analysis: Adam Fogelson and Oren Aviv are two veteran marketing executives who could fill Blake’s big shoes
Vice chairman exiting after 22 years at the studio
An awards season release later this year is not in the cards for Sony’s romantic comedy
He replaces Marc Weinstock, and will oversee domestic theatrical marketing
The version released Friday will include 20 more minutes and four new songs from the British boy band
The studio’s global strategy is paying off big in foreign markets.
