Olympics
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Streaming Spectacle: How AVOD and Free Services Are Captivating Olympics Viewers
The sporting event is being democratized through free access across the globe
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WrapPRO
Available to WrapPRO members
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Paris 2024 Olympics Opening Sunday Coverage Scores 41.5 Million Viewers, Nearly Doubles Tokyo Audience
Streaming viewership of the games led by Peacock has already surpassed the entire 2021 event with 4.5 billion minutes
Available to WrapPRO members
TV
Available to WrapPRO members
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Paris Olympics Producers Say ‘The Last Supper’ Inspired That Opening Ceremony Scene: ‘Many Have Done It Before’
The ceremony’s designer Thomas Jolly, meanwhile, says his inspiration was Dionysus, the Greek god of wine and pleasure
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Beyoncé Introduces Team USA in True ‘Cowboy Carter’ Style: ‘The Very Best of Who We Are’ | Video
The “Ya Ya” singer celebrates her fellow American icons after the Paris 2024 Summer Olympics’ opening ceremony
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Céline Dion Says She Is ‘So Full of Joy’ to Sing Again at the Paris Olympics
The singer’s triumphant return marks her first performance in years due to her battle with stiff person syndrome
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Paris Olympics Opening Ceremony: 11 Best Moments, From Céline Dion to Lady Gaga to an Eiffel Tower Light Show
The City of Light gave the world a show that was truly French
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How to Watch the Paris 2024 Olympics Opening Ceremony
The ceremonies are heading from the stadium to the Seine for the first time with rumored performances from Celine Dion and Lady Gaga
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Will Celine Dion and Lady Gaga Perform at the Olympics Opening Ceremony?
The duo is rumored to take the Parisian stage on Friday to perform Édith Piaf’s “La Vie en Rose”
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Salma Hayek Joins 11,000 Other Torchbearers Carrying the Flame to Paris 2024 Olympics
“I was proud to represent the enduring spirit of the Olympics, bringing light, hope and unity to all,” the actress says ahead of the opening ceremony
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‘Simone Biles: Rising’ Director Talks Peeling Back the Gymnast’s Layers to Document Her 2024 Olympic Comeback: ‘It’s Not All She Is’
“This was an opportunity to show a little more of the other sides of Simone,” Katie Walsh tells TheWrap of the Netflix doc following from her 2020 withdrawal to today
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Adidas Apologizes for Bella Hadid’s 1972 Munich Olympics Shoes Ad, Is ‘Revising’ Campaign
The ad came under fire for aligning the Palestinian-American model, a critic of Israel and the war in Gaza, with the historic massacre from that year’s games
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Simone Biles Boosts Olympic Trials to Biggest Audience Since 2016 With 7.6 Million Viewers
Viewership peaked during the gymnast’s comeback with 8.2 million viewers across NBC and Peacock
Available to WrapPRO members
WrapPRO
Available to WrapPRO members
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Peacock Gives Al Michaels the AI Voice Treatment for Paris Olympics
The voice of the veteran sportcaster will be used for daily recaps of the summer games biggest moments
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Why 2 Former Swimmers Are Bringing ‘Swimming World’ Back to Print
“What we saw was an ability to reimagine Swimming World and bring the print experience back, but make it more meaningful,” explains co-owner Jack Hallahan
