the CW
-
CW Sets Premiere Dates for ‘Ringer,’ Other Fall Series
Sarah Michelle Gellar’s “Buffy” follow-up debuts September 13, the first night of the CW’s fall schedule
-
CW Poised to Complete Upfront Sales, With 11% Increase; ABC, CBS Also Up
The eye is seeing 14% increases; ABC is 11% over last year
-
‘One Tree Hill’: Ninth Season Will Be Its Last
The CW is gearing up to say farewell to “OTH” with 13 midseason episodes
-
The CW Gets Real With Two New Series
Unscripted offerings will revolve around modeling world and utter lack of privacy
-
What Recession? Big 5 Broadcast Networks Set for Upfront Windfall
Ratings are down about 10% for the major broadcast networks this season. But happily for them, the prices for their commercials will be up double-digits this spring
-
Marketing Chief Rick Haskins to Depart the CW
The network’s chief of marketing will leave a few months after his contract expires
-
Fox’s Reilly: Cablevision Needs to Share $550M in Re-Trans Profits
Kevin Reilly leads off with pugnacious response to carriage-battle question during Tuesday’s Hollywood Radio TV Society network-presidents luncheon panel; Tassler, Lee, Reilly and Ostroff also on hand
-
Shaun Sipos Joins CW’s ‘Life Unexpected’
Former “Melrose Place” actor heads to another CW series this fall
-
Hewitt Succeeds McGuire at The CW
Will oversee PR for all the network’s programming, advertising and station communities
-
CW’s McGuire Gets No. 2 Publicity Job at Warner Bros.
As senior VP of worldwide corp-comm, he’ll report to Susan Fleishman
-
CBS Takes in $2.4B; Upfront Could Now Reach $9B
With ABC and NBC close to done, primetime ad dollars could increase by 25 percent over last year
-
Broadcast Upfront Could Top $8.6 Billion, 20% Over Last Year
Early indications are networks sold 15 percent more inventory at price hikes averaging between 6-9 percent
-
CW’s Holy Grail: Monetized Streaming TV
The magic formula: Ad ‘pods’ within episodes, plus specific demographic data
-
-