NFT Industry Must Transform Hype to Real-World Benefits, Says OnChain Studios CEO (Podcast)

”Tech vs Media“ podcast: Will Weinraub says companies based around non-fungible tokens must prove their everyday value

The NFT industry must transform its hype to real-world benefits to reach success, says Will Weinraub, CEO and co-founder of OnChain Studios.

“We need to keep it as underlying technology, and really talk more about the benefits and the use cases and the avenues that these things open up versus just shouting into the echo chamber about how great NFTs are,” Weinraub said on TheWrap’s “Tech vs Media” podcast with host Richard Wolpert, noting NFTs have begun to have a negative connotation after their initial hype. “Consumers aren’t going to care unless you translate technology into real-world use cases that solve their problems or delight them in a number of ways.”

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