Technicolor’s 3D Format Lines Up 7 Studios, 37 Movies

Paramount, Universal, Warners adopt film process that works with existing 35mm projectors.

Last Updated: October 22, 2009 @ 3:12 PM

Technicolor’s new 3D process has lined up the support of seven studios that are actively developing films in the format, the company said Thursday.

Paramount, Universal, Warner Bros., DreamWorks Animation, Lionsgate, Overture and the Weinstein Company all have slated movies that will employ Technicolor 3D, the format unveiled last month that is compatible with existing 35mm cinema projectors.

Among the 37 Technicolor 3D movies in the pipeline for 2010 are "Shrek Forever After," "How to Train Your Dragon," "Piranha 3D,"  "Despicable Me," "Cats & Dogs: The Revenge of Kitty Galore," "Guardians of Ga’Hoole" and "Oobermind."

Frederic Rose, chairman and CEO of Thomson/Technicolor, said the format addresses the "3D gap" in theaters because no significant modifications are needed for the existing 35mm projectors in 90 percent of U.S. cinemas.

"The Technicolor 3D rollout substantially increases the 3D theatrical footprint, delivering to studios a larger platform for reaching masses of moviegoers," Rose said in a statement.

Technicolor also said Deluxe Entertainment Services Group would provide its customers with the postproduction and printing services to deliver films in the format.