The game of release date musical chairs continued Wednesday with Seth MacFarlane's talking teddy bear comedy "Ted" moving into a slot vacated by "G.I. Joe: Retaliation."
Paramount, the studio behind the action sequel, said earlier that it will push the opening of "G.I. Joe" to March 29, 2013.
It was originally slated to premiere on June 29, which will now mark the opening of "Ted."
Universal, which is releasing "Family Guy" creator MacFarlane's big-screen directorial debut, has high hopes for the comedy, which stars Mark Wahlberg and Mila Kunis.
It was originally slated to open on July 13 against "Ice Age: Continental Drift," a film that had about zero crossover audience with the bawdy "Ted," but moving the release forward will allow the film to steer clear of "The Dark Knight Rises." The Batman finale debuts on July 20.
"Ted" centers on the a grown man (Wahlberg) who must deal with the cherished teddy bear who came to life as the result of a childhood wish and has refused to leave his side ever since.
MacFarlane voices the bear, who based on early footage, is pot-smoking, skirt-chasing hellion, a million miles removed from Paddington.
Deadline first reported "Ted's" new release date.