
Photographed by Ted Soqui for TheWrap
Ahead of TheGrill 2018, which kicks off Oct. 1-2, TheWrap hosted TheGrill: Special Event at Shutters on the Beach in Santa Monica Thursday night. TheWrap's founder and Editor-in-Chief Sharon Waxman moderated the discussion, "The Future of Content: Distribution in the Digital Era." Take a look below at the scene as hosted by TheWrap along with Gerber Kawasaki.

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Guests gather for cocktails and appetizers ahead of the panel discussion at Shutters in Santa Monica.
Also Read: CBS CEO Leslie Moonves, ‘Girls Trip’ Producer Will Packer to Keynote at TheGrill 2018

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A guest speaks with panelist Charlotte Koh, head of digital media & programming at Hello Sunshine.

Photographed by Ted Soqui for TheWrap
Keaton O'Hara of BenRiach poses for a photo.

Photographed by Ted Soqui for TheWrap
Sharon Waxman and Ross Gerber, co-founder, president and CEO of Gerber Kawasaki Wealth and Investment Management, pose for a selfie.

Photographed by Ted Soqui for TheWrap
The Gerber Kawasaki team poses for a photo ahead of the panel discussion.

Photographed by Ted Soqui for TheWrap
Ross Gerber poses with a guest. Also Read: How Netflix, Amazon Could Really Disrupt Legacy Networks: Buy Sports Rights

Photographed by Ted Soqui for TheWrap
Teammates from Gerber Kawasaki pose for a photo ahead of TheGrill's panel discussion.
Also Read: TheGrill 2017: Weather Channel Crews Prepare Like It’s War When Covering Storms, CEO Says

Photographed by Ted Soqui for TheWrap
Teammates from Gerber Kawasaki pose for a photo ahead of TheGrill's panel discussion.

Photographed by Ted Soqui for TheWrap
Keaton O'Hara serves BenRiach whiskey to guests during a cocktail reception.

Photographed by Ted Soqui for TheWrap
Sharon Waxman introduces panelists at TheGrill's Special Event.
Also Read: TheWrap’s 2017 Innovators Name Their Favorite Innovators

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From left to right, Sharon Waxman, Ross Gerber, Charlotte Koh, Kathleen Grace and Sam Register speak at TheGrill Special Event panel "The Future of Content: Distribution in the Digital Era."

Photographed by Ted Soqui for TheWrap
Kathleen Grace, CEO of New Form, discusses short-form content and reaching consumers on mobile.

Photographed by Ted Soqui for TheWrap
The panelists discuss the ecosystem for content creators in a digital age.

Photographed by Ted Soqui for TheWrap
Standing room only for the panel discussion at Shutters Hotel.
Also Read: ‘Hunger Games’ Producer Rips Hollywood ‘Conventional Wisdom’ About Diversity as ‘Bulls— Prejudice’ (Video)

Photographed by Ted Soqui for TheWrap
The panelists discuss topics ranging from the influence of Facebook, Netflix, Disney and Instagram Stories on content creators.

Photographed by Ted Soqui for TheWrap
Sharon Waxman poses a question to the panelists about distribution in the digital era.

Photographed by Ted Soqui for TheWrap
Sam Register, president of Warner Bros. Animation & Digital Series, discusses reviving "Animaniacs" with Steven Spielberg.

Photographed by Ted Soqui for TheWrap
An attendee identifying herself as a content creator asks a question to the panel.
Also Read: TheGrill 2017: Hollywood Diversity Departments ‘Have No Power,’ Mitu Founder Beatriz Acevedo Says

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The panel responds to an audience question at TheGrill Special Event.

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Cindy Lin (left) of Infotainment China gathers with friends at TheGrill.

Photographed by Ted Soqui for TheWrap
Cocktails and dessert follow the panel discussion at TheGrill.
Also Read: TheGrill 2017: Exclusive Speaker Portraits From John Singleton to Lena Waithe (Photos)

Photographed by Ted Soqui for TheWrap
From left to right, panelists Sharon Waxman, Kathleen Grace, Charlotte Koh, Ross Gerber and Sam Register pose for a photo.

Photographed by Ted Soqui for TheWrap
Sharon Waxman speaks with an attendee at TheGrill in a cocktail reception following the panel discussion.

Photographed by Ted Soqui for TheWrap
Ross Gerber and Sharon Waxman speak with an attendee at TheGrill's cocktail reception.
Also Read: The Scene at TheGrill 2017: TheWrap’s Media Leadership Conference

Photographed by Ted Soqui for TheWrap
Guests enjoy cocktails and conversation at TheGrill at Shutters on the Beach Hotel in Santa Monica.