TikTok 2.0? Instagram Launches Its Own 15-Second Video Feature

“Reels” will let Instagram users combine music and video in the same way TikTok does

Instagram is officially coming after TikTok, with the Facebook-owned app launching a new feature on Tuesday allowing users to combine videos and music in short 15-second clips — just like the wildly popular Chinese app.

The feature, dubbed “Reels,” is first being tested in Brazil on iOS and Android, an Instagram spokesperson confirmed to TheWrap. Reels will let users create clips, add music or audio from someone else’s video, and adjust the speed of each video. Users can then share their clips to Stories or send them to their friends via direct messages; users will also be able to post their Reels to a new section on Instagram’s explore tab called Top Reels, where the company will highlight eye-catching clips.

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Sean Burch

Sean Burch

Tech reporter • sean.burch@thewrap.com • @seanb44