Time to Unveil ‘POY’ on ‘Today’

Magazine’s editor teases biggest franchise

Last Updated: December 14, 2009 @ 8:10 AM

Time editor Richard Stengel appeared on the “Today” show Monday to tease the magazine’s most marketable franchise: its Person of the Year issue.

The magazine will unveil its choice of Person of the Year on the “Today” show Wednesday.

A shortlist of candidates: last year’s POY Barack Obama; Yankees shortstop Derek Jeter, who was Sports Illustrated’s Sportsman of the Year; federal reserve chairman Ben Beranke; Usain Bolt; Twitter; and the economy.

Between SI’s Sportsman, Time’s POY and the SI “Swimsuit Issue,” Time Inc. has three of the magazine industry’s most marketable franchises.

Last year’s POY contest, for example, helped drive 30 million page views on Time.com in December.