China’s Huahua Media has made an investment in Paramount’s upcoming “Transformers: The Last Knight,” becoming the film’s exclusive Chinese partner.
CEO of Paramount Pictures Corporation Brad Grey signed the deal with Huahua’s Wang Kefei in Shanghai last week.
On Tuesday, Paramount released the first trailer for the Michael Bay-directed film, which is currently in post-production and is set for release in June.
This isn’t the first time Huahua has invested in a Paramount film – In September, Huahua and Shanghai Film Group made a significant investment in “Jack Reacher: Never Go Back,” with the companies serving as the lead marketing partners on the Tom Cruise action movie’s release in China.
And last month, Huahua made a global investment in Brad Pitt’s “Allied,” becoming the sole Chinese investor in the film. The company also orchestrated a marketing campaign for “Star Trek Beyond” in China, where the film made $66 million at the box office.
Huahua Media was additionally one of Paramount’s Chinese marketing partners for 2014’s “Transformers: Age of Extinction,” the first foreign film to ever cross the $300 million box office threshold in China.