Tribune Publishing is now officially tronc and an employee video posted today on YouTube details the company’s expected changes. The tronc name, which was panned throughout social media when announced earlier this month, is once again being mocked on Twitter.
“If you care about media and technology, this is the place to be,” CTO Malcolm CasSelle kicks off the video that is chockfull of industry buzzwords.
The newly branded tronc (lowercase intentional), or Tribune Online Content, plans on pooling the company’s various media brands and using technology deliver more personalized, interactive experiences to the company’s 60 million monthly users.
CDO Anna Vasquez, seated next to CasSelle on a couch, is next to chime in, proclaiming, “We’re a content company, first, last and always.”
Further reinforcing its commitment to technology, tronc transferred its stock exchange listing from the New York Stock Exchange to the NASDAQ. Tronc expects its
“The role of tronc is to transform journalism — from pixels to Pulitzers,” CasSelle says to close the video.
Check out some of the social media reaction to the unintentionally funny video:
— Jeff Waugh (@jdub) June 20, 2016
♫ She had content like a tronc tronc tronc ♫
♫ A.I. like what what what ♫
♫ All night long ♫
♫ Let. me. see. that. troncccccccc ♫
— Chris Person (@Papapishu) June 20, 2016
— Recode (@Recode) June 20, 2016
Tronc, visualized pic.twitter.com/Nh8FgbQyH8
— Jason Emory Parker (@jaspar) June 20, 2016
Tronc will harness the magic of machine learning *and* artificial intelligence but is going to stick with the brightcove video player?
— dan sinker (@dansinker) June 20, 2016
"We notice you have an Ad Blocker. This displeases Tronc. Tronc is angry."
— Richard Lawson (@rilaws) June 20, 2016
Step 1: Pixels
Step 2: [???]Step 3: Pulitzers
— Scott Tobias (@scott_tobias) June 20, 2016
Guess we don’t have to wonder what would happen if an illiterate MBA took over a media company anymore https://t.co/UWRPugMo0w
— Matt O'Brien (@ObsoleteDogma) June 20, 2016
After watching these videos I'm offically convinced that the tronc brand is a self-aware, ironic parody. https://t.co/ig1zkAHdjv
— Harry McCracken (@harrymccracken) June 20, 2016
I remixed the Tronc employee video with a classic Crystal Pepsi commercial and I think it’s actually pretty good https://t.co/34lCRLECMH
— ishmael n. daro (@iD4RO) June 20, 2016
Tronc's biggest robot success will simply be adding "Game of Thrones" to every headline on Monday mornings
— Marcus Gilmer (@marcusgilmer) June 20, 2016
Check out the video above.