Tronc Posts Employee Video, Twitter Users Eat Company Alive (Video)

“I’d like to congratulate the writers of Silicon Valley on their latest side project,” user says

Last Updated: June 20, 2016 @ 10:18 AM

Tribune Publishing is now officially tronc and an employee video posted today on YouTube details the company’s expected changes. The tronc name, which was panned throughout social media when announced earlier this month, is once again being mocked on Twitter.

“If you care about media and technology, this is the place to be,” CTO Malcolm CasSelle kicks off the video that is chockfull of industry buzzwords.

The newly branded tronc (lowercase intentional), or Tribune Online Content, plans on pooling the company’s various media brands and using technology deliver more personalized, interactive experiences to the company’s 60 million monthly users.

CDO Anna Vasquez, seated next to CasSelle on a couch, is next to chime in, proclaiming, “We’re a content company, first, last and always.”

Further reinforcing its commitment to technology, tronc transferred its stock exchange listing from the New York Stock Exchange to the NASDAQ. Tronc expects its common stock to trade under the new ticker symbol “TRNC.”

“The role of tronc is to transform journalism — from pixels to Pulitzers,”  CasSelle says to close the video.

Check out some of the social media reaction to the unintentionally funny video:

Check out the video above.