Yes, Univision can — join the "Biggest Loser" phenomenon.
The top Spanish-language network revealed at its explosive (details momentarily) presentation to advertisers Thursday that it will air a new weight-loss show from Dave Broome, the creator of the NBC reality show.
“Si Se Puede” (transalted as "Yes, you can," or "It’s Possible"), co-produced by Broome and Emilio Estefan, is a fitness and weight loss competition aimed toward Hispanic families. The reality show is slated to air on the Univision Network in early 2012.
"'Si Se Puede' is another example of the powerful, exclusive entertainment programming Univision brings to Hispanic America,” said Cesar Conde, president of Univision Networks. "This program featuring real life challenges will connect and entertain families like never before."
The program will feature three to four families, a panel of judges, and trainers and nutritionists who will help contestants. It will also include outdoor activities that invite audiences to join in.
Production begins in Los Angeles in October.
Univision announced before its upfront Thursday plans for three new networks, focused on sports, novelas, and news.
The network, which is consistently in the top five, aims to be the best-rated in any language in the next five years.
While all the networks tried to wow audiences at their presentations this week, Univision may have had the most spectacular finale. Earlier Thursday, the CW included a performance by LMFAO that featured several dancers, one of whom was in a robot mask.
Univision upped the cyborg ante: Its closing performance by Pitbull featured two massive robot-like creatures on either side of the stage, shooting steam and sparks across a cadre of dancers as explosions erupted from behind, filling New York's New Amsterdam Theater with the smell of fireworks. (Photo by Dario Acosta for Univision, above).