Ben Silverman’s Electus multimedia studio has named former Cooking Channel and Food Network executive Bruce Seidel as the head of its new food-centric YouTube channel.
The channel launches in July 2012. Seidel, who started last week, will report to Electus COO Drew Buckley.
Before joining Electus, Seidel was senior vice president of programming for Cooking Channel. He was also senior vice president of program planning and special productions at The Food Network, where he developed shows including "The Next Food Network Star," "Worst Cooks In America," "Iron Chef America," "The Next Iron Chef," and "Iron Chef America: Super Chef Battle."
"Bruce Seidel’s lifelong talent and passion for food, cooking and entertainment, combined with his outstanding work rebranding the Food Network and launching Cooking Channel, both online and offline, was a driving force behind our decision to ask him to lead this charge," said Silverman. "Bruce is uniquely qualified to build and popularize our slate of food programming in a way that hasn’t been done on the web."