Looks like The CW's "Cult" needed more cultish devotion: The network has cancelled the freshman drama.
The series premiered Feb. 19 to disappointing numbers, scoring a meager 0.3 rating/1 share in the advertiser-sought 18-49 demographic and 941,000 total viewers. The show — which hailed from "Gossip Girl" executive producers Josh Schwartz and Stephanie Savage — wasn't helped by a timeslot shift to Fridays.
The series, starring Matt Davis of the network's "Vampire Diaries" and "Melrose Place" star Jessica Lucas, had a fairly meta concept. It centered on a show called "Cult," whose fans are rabidly obsessed with the show's star, Billy Grimm.
In the place of "Cult," the network will air a repeat of "The Carrie Diaries" on Friday, with a repeat of the reality show "Oh Sit!" airing next Friday.