MTV's much-talked-about Video Music Awards goosed sales and social media activity for Miley Cyrus, 'NSYNC and Lady Gaga.
As TheWrap reported Monday, 'NSYNC's "Bye Bye Bye" sales jumped 156 percent on Amazon overnight, while Justin Timberlake's "Justified" album sales skyrocketed 1,876 percent on Amazon following the boy band's "surprise" reunion during its frontman's Video Vanguard set.
Per MTV, Timberlake's performance also garnered 219,800 tweets per minute, with 2.9 million total for the show.
Miley Cyrus went one better than Timberlake; her foam-finger performance with Robin Thicke fueled 306,100 tweets per minute, a new entertainment event record, the network noted. Cyrus's twerking inspired 4.5 million tweets over the course of the broadcast.
On the sales side, the former "Hannah Montana" star's album "Bangerz" reached No. 5 on the iTunes chart. Sales of Thicke's new single "Give It 2 U" tripled, while "Blurred Lines" album sales rose 30 percent.
Kanye West performed "Blood on the Leaves" on TV for the first time Sunday, and sales spiked more than 1,000 percent on iTunes. Sales of his album, "Yeezus," rose 139 percent on the online Apple store, MTV said.
Also read: Ratings: MTV VMAs Jump With 'NSYNC Reunion
Lady Gaga cashed in on the trend as well, as her single, "Applause," saw a 112 percent increase in digital sales. The VMA's opening act fueled 2 million tweets throughout the telecast.
Katy Perry, who closed the show performing "Roar" from an outdoor boxing ring in Brooklyn Bridge Park, experienced a 25 percent uptick in sales on iTunes following her final notes. And Drake's "Started From the Bottom" digital single sales jumped 281 percent following his performance.
Also read: MTV VMAs: 6 Best & Worst Moments
The 2013 "MTV Video Music Awards" show ranks as cable’s No. 1 entertainment telecast of the year among viewers ages 12-34. The show itself experienced a 100 percent increase in ratings in that category, its target demo.