KSL-TV, NBC's Salt Lake City affiliate, says it will not air the fall drama "The Playboy Club."
The station said the decision was based on a policy of not airing material that large parts of its audience could find objectionable. KSL-TV is owned by Deseret Media, which is owned by the Church of Jesus Christ of Latter-day Saints.
"The Playboy brand is known internationally," KSL President and CEO Mark Willes said. "Everyone is clear what it stands for. We want to be sure everyone is clear what the KSL brand stands for, which is completely inconsistent with the Playboy brand."
KSL said it and NBC would look for a way to let the show (starring Amber Heard, above) be seen in Salt Lake City on another channel.
"Our intent is not to tell people what they can and cannot watch, but rather to share programming with our audience in accordance with our mission," KSL Programming Director Michelle Torsak said.
No other affiliate has obected to airing the show, which is set in a Chicago Playboy Club in the early 1960s.