CBS Showtime’s Bela Bajaria Named EVP of Universal Media Studios

Bob Greenblatt continues to fill out the executive ranks with loyalists from his cable days

Last Updated: August 1, 2011 @ 10:05 AM

NBC continues to fill out its executive suite with Showtime's best and brightest. 

Bela Bajaria has been named executive vice president of Universal Media Studios, and is being charged with making the division a stand alone studio. It was folded into NBC three years ago. 

Bajaria will join NBC from CBS Showtime. She currently serves as senior vice president of cable programming for CBS TV Studios and  and senior vice president of movies and miniseries for CBS network.

Her hire comes on the heels of last week's appointment of Showtime public relations guru Richard Licata, who will run PR for NBC.  

She will report to NBC Chairman Bob Greenblatt, himself a Showtime transplant, and will take on the post in this month. 

 "She is the breath of fresh air we need as we start to reorganize UMS into a studio that will continue to produce series for NBC as well as the other networks,” Greenblatt said in a statement about Bajaria's appointment.

At CBS Showtime, Bajaria oversaw A&E series such as  "The Cleaner" and developed  projects for Showtime.

Current active projects under Bajaria's division include a comedy produced by Glenn Gordon Caron ("Moonlighting") pand directed by Andrew Gurland (“The Virginity Hit”) for Showtime, and the one-hour drama “Panic Boys" starring Anthony Edwards and Mark Ruffalo, also for Showtime.

She is currently working on a varied slate of cable projects by notable writers such as Julian Fellowes, Augusten Burroughs, and James Ellroy