Oprah Debuts 30-Second Promo for Jan. Launch of OWN

Will.i.am provides the music for the ad, which will run in movie theaters

With Oprah Winfrey's eponymous network OWN set to launch on Jan. 3, the cable channel unveiled a 30-second promo on Friday that will run in movie theaters. Winfrey appears on camera pitching the new network over a song by will.i.am.