CBS' "Big Brother" takes top honors in key demo
The closing night of the Democratic National Convention on Thursday took minor to severe hits compared to its 2008 counterpart, with NBC seeing the least severe loss and taking a win for the night, according to preliminary numbers.
NBC won the night in both the advertiser-coveted 18-49 demographic with a 2.0 rating/6 share and in total viewers with 7.2 million.
Despite the overall win, the network's evening began on a down note, with "America's Got Talent" at 8 p.m. dropping 18 percent from last Wednesday's episode to a series low of 1.8/6 and taking 7.6 million total viewers — which made it the most-watched program of the night, notwithstanding the key-demo drop.
The network's coverage of the DNC convention the following hour posted a 2.1/6, a slight drop from the 2008 convention closer, and drew 7 million total viewers.
CBS took second place in ratings and total viewers with a 1.6/5 and 5.3 million. Following repeats of "The Big Bang Theory" and "Two and a Half Men," "Big Brother" at 9 p.m. saw a 16 percent leap from last week, scoring a 2.2/6 — making it the night's most-watched program — and attracting 6 million total viewers. Its coverage of the DNC the following hour slumped 31 percent from 2008, receiving a 0.9/2, and took 3 million total viewers.
ABC took third place in ratings and total viewers with a 1.1/3 and 4.3 million. "Wipeout" at 8 p.m. rebounded from a series low last week, jumping 18 percent to a 1.3/4 and attracting 4.5 million total viewers. "Rookie Blue" the following hour likewise bounced back from a series low last week, surging 33 percent to a 1.2/3 with 4.8 million total viewers. CBS's coverage of the DNC at 10 p.m., however, dropped 50 percent from 2008's closer, drawing a 1.0/3 and receiving 3.7 million total viewers.
Fox, which ran repeats throughout the night, took fourth in ratings and total viewers with a 0.7/2 and 1.8 million.