Ratings: NBC Wins Slow, Repeat-Heavy 4th of July

Macy's fireworks display drops 19 percent from last year, but still takes top numbers in key demo and total viewers

Last Updated: July 5, 2012 @ 9:20 AM

On a repeat-heavy night of low viewership due to the 4th of July holiday, NBC took an overall win Wednesday night with the annual Macy's fireworks show, according to preliminary numbers.

Getty ImagesNBC came in first in ratings and total viewers with a 1.3 rating/5 share in the advertiser-cherished 18-49 demographic and 5.5 million total viewers. The "36th Annual Macy's 4th of July Fireworks Spectacular" aired at 9, dropping 19 percent in the ratings from last year with a 1.7/7. It had 7.9 million total viewers, and was both the night's highest-rated and most-watched showin total viewers. It followed repeats of "Betty White's Off Their Rockers" and "Up All Night."

CBS, which tied for third with ABC in ratings with a 0.7/3 and took second place in total viewers with 4.4 million, ran repeats, with the exception of "CBS' 2012 The Boston Pops Fireworks Spectacular," which dropped 27 percent in the demo compared to last year with a 0.8/3 and drew 5.4 million total viewers.

ABC, which averaged 2.7 million total viewers for the night, also ran mostly reruns, with the exception being "ABC News: Final Witness" at 10, which posted a 0.7/3 and 5.4 million total viewers.

Fox, which drew fifth place in ratings and fourth in total viewers with a 0.6/3 and 1.6 million, ran repeats.