Can Twitter Blue Become a New Revenue Stream for Digital Publishers?

“If you are a power user on Twitter, this feature is definitely a plus, especially if you get all of your news from Twitter,” The Go! Agency founder Chris Tompkins says

Twitter is betting its new subscription service can help digital publishers generate more dollars than traditional advertising, but its success will come down to how much time users spend consuming their content.

The value proposition of Twitter Blue, the new premium service at $2.99 per month, includes an ad-free reading experience with a Top Articles feature that shows users the most popular articles in their network from the last 24 hours. With ad-free articles, Twitter said it aims to help each publisher make 50% more profit per user than they would have through serving ads. There are currently 300 news publishers — from BuzzFeed to Reuters — included in Twitter’s network providing ad-free content. (TheWrap is not among the publishers on the service.)

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Antoinette Siu

Media and Tech Reporter • • Twitter: @antoinettesiu