Virtual Sundance Boasts 600,000 Audience Views – Nearly 3 Times More Than 2020

Slimmed down festival featured only 73 films compared to usual slate of 120

This year’s Sundance Film Festival drew in more than 600,000 people, who either “attended” or viewed films and talks. Even though the festival was not just virtual but also shorter and with a smaller slate of films, the total attendees were nearly three times greater than the overall number of attendees at last year’s festival in Park City.

The Sundance Institute says that the 7-day festival reached a total audience of 2.7-times (168%) more than the typical 11-day version in Utah in 2020. Only 73 movies screened compared to the usual slate of 120 features. Sundance also hosted drive-in events across a number of states this year, which helped the festival reach an audience from all 50 states and 120 countries.

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Brian Welk

Film Reporter • • Twitter: @brianwelk