The Walt Disney Company has named Kathryn Kranhold as senior vice president of corporate communications.
Kranhold will report to Zenia Mucha, Disney's executive vice president of corporate communications.
Kranhold will help oversee the company's communications strategy on issues relating to financial reporting, legal matters, corporate reputation management and executive communications.
Kranhold will also work with Disney divisions such as Parks and Resorts, Media Networks, Consumer Products, Studio Entertainment and Interactive Media.
She started her new job on Monday.
Kranhold joins Disney from Brunswick Group where she worked with clients on crisis, litigation and financial communications. Prior to that, she was with Sard Verbinnen & Co. advising clients on corporate and financial communications, including litigation, financial transactions, management transitions and corporate positioning.
From 1996-2008, Kranhold was a writer for The Wall Street Journal, covering finance, law, advertising, energy and healthcare. During the late 1990’s, Ms. Kranhold was the paper’s leading public utilities reporter and was part of the team covering California’s energy crisis and Enron Corp.’s rise and fall.