Warner Bros. to Return to Super Bowl After 17-Year Absence With ‘The Flash’ Promo (Exclusive)

The studio will premiere the trailer days later in front of “Ant-Man and the Wasp: Quantumania”

Warner Bros.

Warner Bros. Discovery is making a big splash and returning to the Super Bowl after a 17-year absence with a promo for “The Flash,” TheWrap has exclusively learned.

Super Bowl LVII will take place on Sunday, Feb. 12, 2023. The buzz on the film is so good that five days later, the superhero film will have it’s trailer pegged in front of Marvel Studios “Ant-Man and the Wasp: Quantumania” which opens in theaters on Feb. 17, 2023.

The studio last appeared at the Super Bowl back in 2006 when promo spots for “16 Blocks,” “V for Vendetta” and “Poseidon” aired throughout the big game.

According to an insider with knowledge of the project, the film has been testing positively.

Starring Ezra Miller and inspired by the landmark comic “Flashpoint,” the film will see The Flash travel across various multiverses, encountering other versions of himself as well as a version of Supergirl from an alternate timeline.

Additionally, the film also stars Michael Keaton making his return as Batman after nearly 30 years, as TheWrap first reported. Keaton first played Batman/Bruce Wayne in Tim Burton’s 1989 blockbuster of the same name, a critical and financial success that changed how superhero films were viewed — and paved the way for the genre’s future box office domination.

Keaton last played Batman in 1992’s “Batman Returns,” but quit the role during development of a third film after Burton was pushed out as director and replaced with Joel Schumacher, who took the series in a campier direction with 1995’s “Batman Forever” and its much-reviled 1997 follow up “Batman & Robin.”

But “The Flash” will disregard the latter two entries entirely, and explore what Keaton’s version of Batman has been up to since we last saw him.

Miller and their agent met with Warner Bros.’ film heads back in August in what TheWrap has learned was described as a “very positive” meeting about the future of the upcoming DC film “The Flash.”

The meeting with new WB film executives Michael De Luca and Pam Abdy took place on the Warner Bros. lot in Burbank to discuss the film, though no other details about the meeting were disclosed.

Miller, the embattled star of “The Flash” who has drawn national headlines for a series of troubling personal events and attention from law enforcement, previously announced they had entered into treatment for “complex mental health issues” and apologized in a statement to media about their recent behavior.

“The Flash” also recently made headlines as the cameo of Henry Cavill’s Superman was recently removed from the ending of the film as Cavill will no longer play the Man of Steel.

“The Flash” will open in theaters on Jun 16, 2023.