The Washington Post beat the New York Times in online traffic in October for the first time ever.
The Post drew 66.9 million multi-platform unique visitors (desktop and mobile), narrowly beating out the Times’ 65.8 million uniques, according to ComScore.
Compared to the same time last year, the Post is up 59 percent.
The milestone marks a sea change online and continues the Post’s impressive streak. In September, the media outlet attracted 59.2 million uniques, which was its all-time high before October’s new record.
The Times’ traffic fell slightly from September, when it drew 66.5 million unique visitors. As TheWrap reported in its 2016 digital scoreboard, the Times and Post have been two of the heavyweights in digital media during presidential campaign coverage this cycle.
Both have seen double-digit gains for the seven-month period since Ted Cruz became the first candidate to announce in March.
The digital race between the Post and the Times is one of the big 2016 media storylines to watch.