The newspaper arms race heated up over the weekend as The Washington Post announced a separate weekly edition for partners across the country.
The Dallas Morning News became the first paper to offer the Post’s expansion on Sunday: a 24-page color tabloid publication featuring politics, policy, national and world events, lifestyle, arts and commentary.
The Post says local papers partnering with them would sell its weekly through a separate subscription. The add-on will include local advertising. The move by the Post comes in the same week its chief competitor, The New York Times, announced its own weekly supplement available to partner papers throughout the country.
The Times’ add-on is an 8-16 page International Weekly featuring international affairs, business, science, technology and culture. The expansion moves by both papers shows both are trying to develop partner networks domestically to boost subscriptions and traffic.